Apple has priced UK iPhones higher than their US counterparts, leading to fresh outcries of price gouging.
iPhones have never been cheap and Apple isn’t necessarily ashamed of that. It often touts its phones as premium products. However, prices for UK consumers are getting less and less appealing – especially when you peek across the pond to the US.
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Some savvy onlookers have been eager to point out that prices in the US don’t include VAT and this is the reason for the disparity – it may be a reason but it isn’t the only reason.
To dispel this idea, you just need to look at pricing over recent years and you’ll see the new worse state of affairs for the UK.
Whereas if you look at prices now, the new iPhone 11 pricing of $699 is equal to around ~£567 when directly converted using the current $1.22 worth of the pound. Yet, it is priced almost £150 more than that. The iPhone 11 Pro price of $999 would be ~£810 but, instead, it is over £200 more.
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So, what gives? The reason it has got worse is simple – the value of the pound has tanked over recent years for some reason. Take a look at the graph below to see how the pound has faired against the dollar over the last 12 or so months:
The price hike isn’t just for the iPhone either. Apple has made the changes across its range of devices. The iPad 7 also saw a price increase compared to last year that has made the pound figure higher than the dollar amount.